Welcome to Innovative Elements by Lance:
A Freelance Graphic & Web Designer in Athens, GA

Businesses throughout the country confront the same graphic design issues. How should I brand my business? How should I position my business and translate that into a workable graphic design and marketing strategy? How can I effectively create an image that tells people where we come from, where we’re heading, and is current?

My clients want to make changes to their traditional media or want to develop an Internet presence. They typically benefit from one or more of the following:

• Insightful design for print or the Internet from a marketing point of view.
• Improving profitability through an updated or new image from your “silent salesperson.”
• Insightful observation, adaptive strategies, and forward thinking to make you more profitable, help you grow responsibly, or move to the next level in graphic design and branding strategies.
• Comprehensive reviews of your current designs and how they are impacting your business.
• Thoughtful recommendations and personalized advice in areas such as color, image choice, fonts, and logos.
• Understanding the impact of the psychology of color on your customers.
• Understanding what is needed to produce a successful on-line presence.

What are the Advantages of Hiring Me?

• You get someone that cares that you are successful, because if you aren’t successful, neither am I.
• You get someone that guarantees your satisfaction.
• You get someone that designs from a marketing point of view… designed for your customers so you make the sale.